Meta Slams Apple Over ATT, Google Hit By Second U.K Anti Trust Investigation
Meta airs grievances over Apple’s market power in the mobile app industry To FTIA. When the Federal Telecommunications and Information Administration (FTIA) asked what technology companies thought about Apple, Meta enthusiastically responded. Apple’s new tracking prompt...
Everything The Quarterly Results Of The Tech Giants Have To Say
Big Tech giants have revealed their quarter financial performance and here are the key stats and takeaways for marketers. Alphabet Alphabet’s first quarter with revenue growth was led again by Search and Cloud. It reported revenue of $68 billion, up from $55.3 billion in Q1...
AVOD strategy For Netflix Ahead: Should Advertisers Rejoice?
Netflix plans to add ads. Yes, you read it right and it is the moment advertisers have been waiting for. Netflix has been resisting advertising on its streaming service for years, but now it says it is “open” to charging lower rates for ads. Reed Hastings,...
New Video Game Measurement Allows Brands To Evaluate The Impact Of The In-Game Ads
Recent years have seen an upsurge in video game advertising, as unprecedented numbers of consumers have turned to video games to keep entertained during the COVID-19 outbreak. However, advertisement measurement standards haven’t kept pace with this fast growth. The...
Bridging The Gap: Is YouTube Unifying Linear And CTV Ad Buying?
The television advertising industry has undergone tremendous changes, especially during the past two decades. The consumption of streamed content is soaring, and the traditional methods of purchasing and selling TV media have evolved substantially. Even though the lines...
Is Microsoft Reinventing Its Ad Business With Massive Acquisitions?
Microsoft has a sizeable ad business. In the latest earnings call, the company reported the advertising revenues “surpassed $10 billion, ex-TAC ”. The company believes its vertical will grow in the mid-to-high teens. “Across Bing and Edge, we are creating...
GroupM Launches Programmatic Marketplace, Result of Licensing Deals with Magnite and PubMatic
The media investment division of WPP, GroupM, has launched a programmatic marketplace covering everything from Connected TV and online video and display ads. This is a result of GroupM’s licensing deals with SSP platforms Magnite and Pubmatic. GroupM believes that the...
In a First, Walmart Reveals its $2.1B Advertising Revenue!
当沃尔玛周四公布的利润,它去了above and beyond in its support for its advertising division. For the first time, the retail behemoth reported advertising income, which totaled $2.1 billion globally. A total of $500 million was recognized as revenue gained...
Roku’s Streaming System is Clearly it’s Bonanza for Q4!
Roku’s Q4 growth in 2021 can be attributed to streaming. Roku had more over 60 million active accounts by the end of 2021, with cumulative streaming hours more than doubling from the year before the pandemic. ‘ According to Anthony Wood, Roku’s CEO and founder,...
雅虎推出无cookie f ID定位解决方案or the Open Web
Knock Knock. Who’s there? Ya. Ya who? Yahoo recently launched an ID-free targeting solution. Yahoo has its own ID, which it refers to as the Yahoo ConnectID. According to Yahoo, 30 percent of ad impressions have no advertising ID now, and more than 75...