Battle of the Ads: Borzo Reveals Who Wins – Advertising Team or AI?
Borzo, a global courier delivery service, conducted a case study to compare the effectiveness of human-made ads with AI-generated ads. The study released two sets of advertising banners on Facebook, Instagram, and Google to determine which approach produced better results....
Silverpush and PubMatic join hands for better digital advertising in APAC
PubMatic and Silverpush have announced a strategic partnership aimed at enhancing brand and advertiser connections with target audiences in the APAC region using data-driven advertising. The partnership will enable advertisers to leverage Silverpush’s AI-powered...
PubMatic Partners with Comscore’s Proximic for ID-Less Targeting
独立技术公司PubMatic热点d on digital advertising’s future supply chain, has teamed up with Proximic by Comscore to integrate the latter’s Predictive Audiences and Content Targeting solutions into the PubMatic platform. These solutions are...
Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Vistar Media and Broadsign, two prominent out-of-home (OOH) advertising technology developers, have collaborated to integrate their respective mediation layers. This integration creates an open and fair play auction, irrespective of the mediation layer used, resulting in...
Saudi Aramco and Samsung Partner for 5G Ecosystem
Saudi Aramco has announced a partnership with Samsung Electronics, a leading Korean conglomerate, to establish a localized industrial 5G technology ecosystem in Saudi Arabia. The collaboration will begin with the development of private networks within the country. The two...
Dentsu partners with Moving Walls to bring accountable DOOH advertising to Africa
Moving Walls has teamed up with Dentsu Africa, a global digital marketing and communications company, to create an advanced Out-of-Home (OOH) advertising technology platform for various markets in Africa. This new partnership will provide a full-stack solution for OOH...
Lemma and Maxamtech partner to offer real-world DOOH clients Metaverse Billboards
Lemma has partnered with Maxamtech to introduce metaverse billboards to real-world digital out-of-home (DOOH) clients, enabling brands to offer audiences a dual experience in the virtual and physical worlds. This virtual advertising resembles a brand’s real-world...
Google Ads Enhances CTV Advertising
Google’s Display & Video 360 (DV360) platform has added new features that help advertisers better plan, buy, and measure their connected TV (CTV) campaigns. With the shift to streaming over the last few years, an increasing number of advertisers have prioritized...
Advertise Your Brand in the Metaverse: The Future of Digital Advertising
The world is expanding beyond the physical boundaries of humans. Metaverse is one such example! Metaverse is a virtual world that can be accessed using augmented reality and virtual reality headsets.Facebook Introduced Metaverse to make social interaction realistic....
Tête-à-Tête With ChatGPT- The Power Of AI
A new era in marketing has begun, where artificial intelligence and human expertise come together in unprecedented ways. Meet ChatGPT, the revolutionary and generative A.I. changing the game. Open AI released the tool to the public and has already passed the million-user...
