Google branching out In DOOH- All You Need to Know
Google is wearing another advertising hat and announced its new offering ‘Digital-out-of-home’(DOOH) ads in Display &Video 360. The blog announcement says, “Today, we’re making digital out-of-home ads available to all Display & Video 360 users so that they can...
How to rank well on Amazon? Performing SEO on Amazon.
Introduction It all started in the year 1994! A company named Amazon was founded and established in Bellevue, WA. During the initial years, the journey was not so smooth for Amazon. People around the world were not familiar with the online shopping experience and took them a...
Petal Ads Announces Partnership With MMP WorldWide
Petal Ads, previously known as Huawei Ads, has teamed up with MMP World Wide (MMPWW) to expand its reach in international markets, particularly China. The partnership comes on the heels of MMPWW’s acquisition by the out-of-home provider, Life on Screen. This...
PubMatic Partners with Comscore’s Proximic for ID-Less Targeting
独立技术公司PubMatic热点d on digital advertising’s future supply chain, has teamed up with Proximic by Comscore to integrate the latter’s Predictive Audiences and Content Targeting solutions into the PubMatic platform. These solutions are...
Adform and Digiseg offer new ad tool for Saudi Arabia advertisers
Adform沙特和Digiseg提供了一个新的广告工具rabia advertisersAdform and Digiseg have formed an exclusive seven-month partnership in Saudi Arabia. Adform is a global, independent, and fully integrated advertising platform built for modern marketing. Digiseg, on the other...
OMD India serves up media mandate win for McDonald’s North & East
OMD India has secured the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants) after a multi-agency pitch. As part of their role, OMD India will be responsible for developing and executing integrated media planning and buying...
Criteo boosts retail media with Brandcrush buy
Criteo has acquired Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels. The acquisition allows retailers to manage their entire media inventory across both e-commerce and physical...
Baidu unveils ERNIE, the AI-powered chatbot to ChatGPT
Baidu’s ERNIE Bot, the ChatGPT-like AI chatbot to transform China’s AI landscape in March. Baidu one of China’s biggest search and artificial intelligence firms plans to implement its artificial intelligence chatbot ‘Ernie’ into its search engine in March. ERNIE,...
Wavemaker India Launches D2C Solutions Unit
Group M’s most awarded media agency, Wavemaker India, has recently launched a new Direct-to-Consumer (D2C) practice to assist brands in implementing and navigating successful D2C strategies for growth. Notably, the media agency is already working with established...
Meta Follows Twitter’s Lead, Unveils Paid Verification Service for FB & IG
Meta Platforms Inc. (formerly known as Facebook Inc.) has launched a new paid subscription service, allowing users to verify their accounts using government-issued identification. This verification will give users a blue tick mark, similar to what is already available on...