Google branching out In DOOH- All You Need to Know
Google is wearing another advertising hat and announced its new offering ‘Digital-out-of-home’(DOOH) ads in Display &Video 360. The blog announcement says, “Today, we’re making digital out-of-home ads available to all Display & Video 360 users so that they can...
Battle of the Ads: Borzo Reveals Who Wins – Advertising Team or AI?
Borzo, a global courier delivery service, conducted a case study to compare the effectiveness of human-made ads with AI-generated ads. The study released two sets of advertising banners on Facebook, Instagram, and Google to determine which approach produced better results....
Petal Ads Announces Partnership With MMP WorldWide
Petal Ads, previously known as Huawei Ads, has teamed up with MMP World Wide (MMPWW) to expand its reach in international markets, particularly China. The partnership comes on the heels of MMPWW’s acquisition by the out-of-home provider, Life on Screen. This...
Silverpush and PubMatic join hands for better digital advertising in APAC
PubMatic and Silverpush have announced a strategic partnership aimed at enhancing brand and advertiser connections with target audiences in the APAC region using data-driven advertising. The partnership will enable advertisers to leverage Silverpush’s AI-powered...
PubMatic Partners with Comscore’s Proximic for ID-Less Targeting
独立技术公司PubMatic热点d on digital advertising’s future supply chain, has teamed up with Proximic by Comscore to integrate the latter’s Predictive Audiences and Content Targeting solutions into the PubMatic platform. These solutions are...
Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Vistar Media and Broadsign, two prominent out-of-home (OOH) advertising technology developers, have collaborated to integrate their respective mediation layers. This integration creates an open and fair play auction, irrespective of the mediation layer used, resulting in...
Saudi Aramco and Samsung Partner for 5G Ecosystem
Saudi Aramco has announced a partnership with Samsung Electronics, a leading Korean conglomerate, to establish a localized industrial 5G technology ecosystem in Saudi Arabia. The collaboration will begin with the development of private networks within the country. The two...
Adform and Digiseg offer new ad tool for Saudi Arabia advertisers
Adform沙特和Digiseg提供了一个新的广告工具rabia advertisersAdform and Digiseg have formed an exclusive seven-month partnership in Saudi Arabia. Adform is a global, independent, and fully integrated advertising platform built for modern marketing. Digiseg, on the other...
OMD India serves up media mandate win for McDonald’s North & East
OMD India has secured the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants) after a multi-agency pitch. As part of their role, OMD India will be responsible for developing and executing integrated media planning and buying...
Criteo boosts retail media with Brandcrush buy
Criteo has acquired Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels. The acquisition allows retailers to manage their entire media inventory across both e-commerce and physical...