Hypermedia Launches Z gallery, A premium OOH Art Experience
Hypermedia launched its latest Out-Of-Home (OOH) media concept on Sheikh Zayed Road, the “Z Gallery – Art of Media”, a network of more than 550 digital and static assets artistically designed to empower brands with a premium media “Art Experience”. Hypermedia adapted...
MediaMix And Starzmedia Launched OOH Advertising Across UAE
OOH company Media Mix Advertising and Starz Media join forces to launch OOH advertising across the UAE. Paul Abouchacra, who is in charge of Media Mix Advertising, is an experienced man in the UAE when it comes to out-of-home advertising. Media Mix’s vision is to become...
Veridooh Launches Independent Verification Solution For Programmatic DOOH
Veridooh, a Sydney-based adtech startup, has launched an independent verification solution for programmatic digital out-of-home advertising (DOOH). Veridooh partners with Vistar Media It has partnered with global DOOH software provider Vistar Media to roll out the offering....
Lemma Partners With Continuum, Expand DOOH Presence In The Middle East
Lemma, one of the largest DOOH platforms, is strengthening its presence in the Middle East with an exclusive partnership with Continuum. Interesting Read: All You Need To Know About The Rise Of DOOH Advertising Building a partnership in the Middle East With its focus on...
Viola Communications To Launch A New Digital Out-Of-Home Media In Abu Dhabi
Highlights –Voila communication launching a new DOOH advertising platform in Abu Dhabi. -Viola’s digital transformation to take place in phases and be completed within the next two years. – “Viola is already a leader in the UAE for advertising and...
Qatar-Based Elan Media Launches Programmatic Buying For DOOH Assets
Elan Media, a Qatar-based out-of-home advertising firm, has implemented programmatic buying for all of its digital out-of-home (DOOH) assets in Qatar and Oman. This move makes Elan Media a pioneer in Qatar to enable its clientele DOOH advertising is an agile and economical...
Revolutionizing Advertising: Australia Invests In Programmatic DOOH
The entire world is undergoing complete digitalization and advertising companies in Australia are no far behind. In Australia, advertising agencies are progressively resorting to programmatic DOOH, with over a quarter of agencies trading DOOH inventory programmatically for...