Battle of the Ads: Borzo Reveals Who Wins – Advertising Team or AI?
Borzo, a global courier delivery service, conducted a case study to compare the effectiveness of human-made ads with AI-generated ads. The study released two sets of advertising banners on Facebook, Instagram, and Google to determine which approach produced better results....
Petal Ads Announces Partnership With MMP WorldWide
Petal Ads, previously known as Huawei Ads, has teamed up with MMP World Wide (MMPWW) to expand its reach in international markets, particularly China. The partnership comes on the heels of MMPWW’s acquisition by the out-of-home provider, Life on Screen. This...
Silverpush and PubMatic join hands for better digital advertising in APAC
PubMatic和Silverpush已经宣布了一项战略partnership aimed at enhancing brand and advertiser connections with target audiences in the APAC region using data-driven advertising. The partnership will enable advertisers to leverage Silverpush’s AI-powered...
PubMatic Partners with Comscore’s Proximic for ID-Less Targeting
独立技术公司PubMatic热点d on digital advertising’s future supply chain, has teamed up with Proximic by Comscore to integrate the latter’s Predictive Audiences and Content Targeting solutions into the PubMatic platform. These solutions are...
Vistar Media and Broadsign Partners To Optimize Programmatic DOOH Transactions
Vistar Media and Broadsign, two prominent out-of-home (OOH) advertising technology developers, have collaborated to integrate their respective mediation layers. This integration creates an open and fair play auction, irrespective of the mediation layer used, resulting in...
Adform and Digiseg offer new ad tool for Saudi Arabia advertisers
Adform and Digiseg offer a new ad tool for Saudi Arabia advertisersAdform and Digiseg have formed an exclusive seven-month partnership in Saudi Arabia. Adform is a global, independent, and fully integrated advertising platform built for modern marketing. Digiseg, on the other...
Lemma and Maxamtech partner to offer real-world DOOH clients Metaverse Billboards
Lemma has partnered with Maxamtech to introduce metaverse billboards to real-world digital out-of-home (DOOH) clients, enabling brands to offer audiences a dual experience in the virtual and physical worlds. This virtual advertising resembles a brand’s real-world...
MMP Worldwide Acquired By LifeOnScreen In excess of 110 Million Dhs Deal
MMP World Wide (MMPWW) has announced its acquisition by LifeOnScreen in a 110 million Dhs deal that will see the programmatic pioneer integrated into state-of-the-art technology for screens and Digital Out-Of-Home (DOOH) solutions. The deal will allow...
Google’s BARD vs ChatGPT: Which AI Will Rule the Search Realm?
Google is quickly launching a conversational AI named Bard, due to the impact that OpenAI’s ChatGPT has had on the way, people search for information. The growing threat posed to the tech giant has prompted the development of a Language Model for Dialogue Applications...
Adscholars Enters Strategic Partnership With Kidoz In India
Adscholars has partnered with Kidoz, a leading COPPA & GDPR compliant contextual mobile advertising network that safely reaches over million kids, teens, and families every month. The partnership will allow Kidoz to scale its business solutions in India in addition to...
