群邑的结果媒体专家Xaxis推出a new programmatic media commerce solution in India
GroupM’s outcome media specialist, Xaxis, has launched a new programmatic media commerce solution in India called Discovery Commerce. This helps brands and advertisers navigate the evolving programmatic media commerce ecosystem and drives stronger outcomes from their media...
Why Adtech Firm Tremor International Buys DSP Amobee For $239 Million
Tremor International, a video-focused advertising-technology company, is buying Singtel’s digital arm Amobee, a cross-channel, demand-side advertising platform, for $239 million. It will acquire Amobee’s Omnichannel Demand Side Platform and Advanced TV Platform. Singtel first...
YAAP Expands UAE Presence, Acquires Crayons Communications
YAAP a specialized content and influencer marketing company with operations in the UAE, India, and Singapore, has fully acquired Crayons Communications. In a 100% acquisition, Crayons Communications will merge with YAAP. YAAP acquires Crayons Dubai With Crayons Communications...
Disney Signs A Major Adtech Deal With The Trade Desk
Disney inked a landmark adtech deal with The Trade Desk. This makes it possible for brands to target automated ads across Disney’s linear and streaming properties using data matched on the back end from Disney and The Trade Desk. The deal will power greater audience...
Amazon Web Services Partners With Trade Desk’s UID2 To Integrate First Party Data
Amazon Web Services, one of the most popular data hosting services for marketers partners with the Trade Desk’s UID2 (Unified ID 2.0) at the Cannes Lions Festival. What is UID2? UID2 is a non-proprietary, open-sourced alternative identifier developed by The Trade...
InMobi, Microsoft Advertising Extends Partnership Into SEA, Middle East, And Africa
Adtech provider InMobi has announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in new regions including Southeast Asia, Turkey, the Middle East, and Africa. InMobi will offer marketers an integrated solution to...
Everything The Quarterly Results Of The Tech Giants Have To Say
Big Tech giants have revealed their quarter financial performance and here are the key stats and takeaways for marketers. Alphabet Alphabet’s first quarter with revenue growth was led again by Search and Cloud. It reported revenue of $68 billion, up from $55.3 billion in Q1...
Video Amp Acquires Elsy to Automate And Simplify Media Measurement
VideoAmp has acquired the automated campaign management platform Elsy, a move designed to further scale and accelerate the adoption of its measurement and currency solution as an alternative to Nielsen. In this way, advertisers can optimize their advertising dollars by...
Admix And JGroup Partner To Bring In-Play Advertising To MENA Brands
Admix, the hypergrowth technology company guiding brands into gaming and the metaverse, has joined forces with the Dubai-based media powerhouse JGroup to bring In-Play advertising to the group’s clients in the MENA region. A large part of JGroup‘s media mix will now...
Is Measurement Giant Nielsen $16Bn Buyout A Hope For Turnaround?
The 99-year-old TV rating giant, Nielsen announced that it has agreed to be acquired by private equity. Why we care: This deal enables Nielsen to continue its transition from linear to digital media measurement without the intense scrutiny of the private markets. Nielsen and...