Are Podcasters using Mobile Game Ads Tactic To Buy Listens?
Mobile game ads help podcast makers reach millions of listeners. Wondering, how is this possible? The idea is a mobile in-game reward ad is served to players who click on it to gain digital loot. In return, the user downloads a podcast episode in the background. By...
Targetspot and Gadsme Unites to Launch In-Game Audio Ads
Targetplay, Targetspot’s gaming division, announced a new partnership with Gadsme, a global in-game monetization platform. The latter is adopted by major studios including Voodoo, Ubisoft, Tilting Point, TapNation, and Lion Studios. Gadsme’s supply side network of...
Meta Audience Network Announces Rewarded Interstitial Ads
Meta Audience Network announced a new ad format ‘Rewarded Interstitial Ads’ on Wednesday. The rewarded interstitial ads are new, user-friendly, skippable format. It allows game developers to reward players in-game after completing a video view, encouraging longer sessions....
Have You Played Netflix Games?
Netflix is becoming more aggressive in its push into gaming, but less than half of the streaming giant’s subscribers are playing at the moment. In fact, it plans to double its video game catalog by year’s end. Games have been rolled out since November to keep...
Omnicom Group Launches In-Game Advertising Solution For Brands
The Omnicom Advertising Collective a portfolio of integrated marketing agencies within Omnicom Group announced a dedicated gaming offering called LevelUp OAC. The Marketing Arm and GSD&M will lead the new gaming unit. The responsibilities will be divided between the two...
Marriott Revamps Ad Sales, Ties Bonvoy To Gamers Paradise Series
A Marriott Bonvoy, the hotel chain’s loyalty program, will present a new digital variety show featuring Asian esports and gaming culture. Gamer’s Paradise is a 15-episode variety talk show series produced by ONE Esports, a subsidiary of ONE Championship (ONE). Why the...
New Video Game Measurement Allows Brands To Evaluate The Impact Of The In-Game Ads
Recent years have seen an upsurge in video game advertising, as unprecedented numbers of consumers have turned to video games to keep entertained during the COVID-19 outbreak. However, advertisement measurement standards haven’t kept pace with this fast growth. The...
Your Ultimate Guide to Understanding Gaming Advertising
Of the wide economic disruption caused by the pandemic, the global gaming industry is thriving. With people sheltering at home, gaming is surging. Nielsen survey reveals that 82% of global consumers played video games and watched video game content. The global video game...
