Walmart Connect Partners With Snap, Roku And TikTok To Measure Online Shopping Ads
Walmart introduced a series of “Innovation Partners” that can support measuring how social media and CTV ads affect sales. For the first time ever, the retail giant is expanding its ad reach beyond its own eCommerce platform. Walmart Connect announced a new “Innovation...
Meta and JioMart Will Launch Chat-To-Cart Services In India
Meta and Jio Platforms have announced the launch of an end-to-end shopping experience on WhatsApp, where consumers can shop from JioMart right within their WhatsApp chat. It will allow people in India to browse the JioMart catalog, add products to their cart and pay via local...
Pinterest Rolls Out New Shopping And Commerce Features For Merchants
Pinterest rolled out new merchant features, including product tagging on Pins and a Pinterest API for Shopping. The company says all of the new features are designed to make it easier for merchants to create engaging shopping experiences for users. New Pinterest products...
Best Buy Expands Advertising Business
Owing to the growing demand and eventual spending on technology and consumer electronics, Best Buy’s revenue has seen a substantial soar in the last year. Best Buy Ads is a new iteration of the company’s in-house media business that provides additional services and a...
Pinterest Rolls Out Suite Of Commerce-Friendly Features For Advertisers
Pinterest launched new commerce-friendly features for advertisers and brands to promote their products. In this latest initiative, the company aims to expand online shopping and advertising on its platform. Pinterest continues to grow big on social commerce. It added many...
Taboola Acquires Connexity, A Global Leader In E-Commerce Media
Taboola, the content recommendation company, announced it has completed the acquisition of Connexity. The total consideration of the transaction is $800 million consisting of approximately $590 million in cash and $210 million in Taboola stock. Connexity is one of the...
TikTok Trump Row: CEO Kevin Mayer Calls Quit
TikTok confirmed CEO Kevin Mayer’s departure in an emailed statement and said the political dynamics of the last few months have “significantly changed” the scope of his role. Former Disney executive, Kevin Mayer had joined the Tik Tok in mid-May and resigned just...
Influencer Marketing Comes Back Strong Amidst Pandemic Crisis
大流行已经扰乱了电动车ery industry forcing marketers to shift their plans and thrust into an uncertain and swiftly changing landscape. Brands are looking for independent creators than productions due to pandemic restrictions such as sheltering in place. The industry...
Top 10 Emerging Indian Ad Tech Startups You Should Know About
The market for advertising technology is expected to record exponential growth between now and 2023. -CMO Adobe Just as advertising is the business of making advertisements, ad tech is the business of using technology to make advertisements faster, quicker, and efficient. The...
IAS Partners With Pinterest Over Fraud And Viewability Measurement Reporting
Digital ad verification provider Integral Ad Service( IAS) has partnered with Pinterest to able to deliver marketers access to viewability and fraud measurement reporting that covers its mobile in-app campaign. IAS mentioned that its reporting includes standard Pinterest ads...
