Google branching out In DOOH- All You Need to Know
Google is wearing another advertising hat and announced its new offering ‘Digital-out-of-home’(DOOH) ads in Display...
How to rank well on Amazon? Performing SEO on Amazon.
Introduction It all started in the year 1994! A company named Amazon was founded and established in Bellevue, WA. During...
Petal Ads Announces Partnership With MMP WorldWide
Petal Ads, previously known as Huawei Ads, has teamed up with MMP World Wide (MMPWW) to expand its reach in international...
PubMatic Partners with Comscore’s Proximic for ID-Less Targeting
PubMatic, an independent technology company focused on digital advertising’s future supply chain, has teamed up with...
Adform and Digiseg offer new ad tool for Saudi Arabia advertisers
Adform and Digiseg offer a new ad tool for Saudi Arabia advertisersAdform and Digiseg have formed an exclusive seven-month...
OMD India serves up media mandate win for McDonald’s North & East
OMD India has secured the media mandate for McDonald’s India – North & East (Connaught Plaza Restaurants)...
Criteo boosts retail media with Brandcrush buy
Criteo has acquired Brandcrush, an Australia-based company whose platform enables the buying and selling of omnichannel...
Baidu unveils ERNIE, the AI-powered chatbot to ChatGPT
Baidu’s ERNIE Bot, the ChatGPT-like AI chatbot to transform China’s AI landscape in March. Baidu one of...
Wavemaker India Launches D2C Solutions Unit
Group M’s most awarded media agency, Wavemaker India, has recently launched a new Direct-to-Consumer (D2C)...
Meta Follows Twitter’s Lead, Unveils Paid Verification Service for FB & IG
Meta Platforms Inc. (formerly known as Facebook Inc.) has launched a new paid subscription service, allowing users to...
Google Ads Enhances CTV Advertising
Google’s Display & Video 360 (DV360) platform has added new features that help advertisers better plan, buy, and...
Noon Acquires Leading Online Fashion Retailer Namshi
Noon, a leading e-commerce company based in Riyadh, has successfully acquired online fashion retailer Namshi. The...