Google pledges $800 million to coronavirus relief, including Ad credits
Google announced in a blog post that it will be offering $340 million as free ad credits to small and medium businesses that have an account with them. It is committing more than $800 million which will be used towards a range of charities and to support initiatives to help...
YouTube Shorts: Will it be Able to Capture Tik Tok’s Audience?
Tik Tok is incredibly popular for lip-syncing and dancing videos. Tik Tok had nearly 1.7 billion downloads as of February 2020. Many have tried to imitate Tik Tok’s features but none could reproduce the success. YouTube is reportedly soon launching a short video sharing...
COVID 19 Effect : How Could It Impact The Digital Ad Spend
The Great Recession was the lowest point in the history of advertising. The only time digital spend dropped in absolute terms was in 2009. However, according to the IAB survey of nearly 400 media buys and brands, 74 percent of buy-side decision-makers think coronavirus...
Brands Get Creative With Their Advertisements To Encourage Social Distancing
Who says Social Distancing can’t be creative? With creative advertisements, it surely can be! After Juan Delcan and Valentina Izaguirre’s Safety Match Art went viral, many iconic brands are getting creative with their advertisements to promote the importance of social...
Google rolls back Chrome’s cookie security measure due to COVID-19
谷歌是一个最近privac暂时回滚y feature ‘SamSite Cookie’ it launched with Chrome 80, to ensure stability to websites amidst the coronavirus pandemic. Justin Schuh, Director of Chrome Engineering said in the blog, “In light of...
Tech Giants Set To Lose billions in Ad revenue because of Coronavirus
The coronavirus has spread to 175 countries around the world, and it shows no sign of a slowdown. The virus has effectively shut down all major events around the world and has a major impact on the ad tech industry. Ad spending is falling off the cliff thanks to the...
After Coronavirus Pandemic, Economic Downturn Awaits Ad Industry
Hello! At first, hope you all are safe, healthy, and isolated in these trying times. Last week due to the rapid rise of coronavirus, all events and big announcements in the ad tech industry were cancelled and companies shifted to work remotely. However, there is an...
Google Gives A New Look For Attribution Reports in Google Ads
Google this month updated the attribution report in Google Ads. The name is also changed from Search Attribution to Attribution which means reporting is limited to Google ads universe. This new update streamlines the reporting. Google in its blog said, “ The new experience...
IAS Issues Threat Alert Regarding The Latest Digital Ad fraud Scheme
The industry’s key weapon against ad fraud has been compromised, allowing fraudsters to pilfer media spend. Ad. txt files were ideally launched three years ago by the IAB’s Tech Lab to help the ad industry combat ad fraud but instead has become a conduit for it. It is...