Connected TV Ad Fraud: Is It Real And How To Avoid It?
Connected TV (CTV) has gained exponential popularity with high-quality content and wider reach. CTV, which is commonly powered by Roku, Apple TV, Chromecast, etc., appears to be an attractive option for advertising. CTV’s inventory is attractive, especially as...
Snap Sees a 64% Increase in Q4, Records Fastest Revenue Growth Yet!
During its Q4 2021 earnings report, Snap Inc. announced excellent revenue and user growth. The company’s total revenue for 2021 was $4.1 billion, representing a 64 percent year-over-year increase, the fastest rate of yearly revenue growth in the company’s history....
在欧盟对谷歌提起反垄断诉讼!
Another antitrust case filed in the European Union by a group of publishers has challenged Google’s domination of the internet ad business. The European Publishers Council (EPC), whose members include the CEOs of News UK, Condé Nast, The New York Times, Axel Springer,...
Anthony Nakache Appointed as the New Managing Director of Google MENA
Lino Cattaruzzi has left Google to take on a worldwide leadership role as Global Customer Partner, and Anthony Nakache has been named the new managing director for Google in the Middle East and North Africa, located in Dubai. Lino has overseen Google’s business and...
6 Data Privacy Trends To Look Out For In 2022!
Data Privacy has been a key element in the last few years in the adtech industry. With a handful of developments across the globe, the industry is facing a new regulatory landscape right now. So, what can we expect from the data privacy landscape in 2022? In spite of the...
解锁CTV机会:What The Future Looks Like
2022 is the year of CTV- A captive audience, and an engaging screen! Advertising on Connected Television (CTV) is like an open invitation into a customer’s living room. A prime seat that cannot be missed. And here are the numbers to prove it! eMarketer forecasts that CTV ad...
TikTok and NBCUniversal Collaborate for the Winter Olympics
With the Winter Olympics in Beijing approaching, NBCUniversal has formed an advertising deal with TikTok to promote the network’s coverage of the games. TikTok and NBCUniversal did not specify how new advertising will differ from current ones, although both businesses...
Google Replaces FLoC With Topics API
FLoC (Federated Learning of Cohorts), Google’s divisive attempt to replace cookies for interest-based advertising by arranging users into groups with similar interests, is no longer active. Google has replaced it with a fresh idea called Topics. The idea is that...
Spotify Rolls Out Clickable CTA Cards for Podcasts
Spotify has launched a new ad format for podcasters called “Call-to-Action Cards” — or CTA cards. When the audio ad begins to play, the functionality, which is powered by Spotify’s streaming ad insertion technology, will show a visual ad in the Spotify...
IAS Makes Third Acquisition in 12 Months: A French Context Ad Company!
Context, a French contextual advertising business, has been acquired by Integral Ad Science (IAS). Following the acquisitions of programmatic payments auditing business Amino Payments in January 2021 and CTV ad server Publica during the summer, this is IAS’s third...