Finally Coming! Netflix Reveals Ad Plan Price- Know Everything Here
Finally, the streaming giant unveils its much anticipated ad-supported subscription plan ‘Basic with Ads’.What was once believed unthinkable is a reality today. Ultimately, Netflix needs more revenue and ads are one of the resources to achieve it. Netflix announced on the...
Are Podcasters using Mobile Game Ads Tactic To Buy Listens?
手机游戏广告help podcast makers reach millions of listeners. Wondering, how is this possible? The idea is a mobile in-game reward ad is served to players who click on it to gain digital loot. In return, the user downloads a podcast episode in the background. By...
Video Marketing Statistics You Can’t Ignore in 2022
Video is a great way to market your business. As a result, video marketing has become one of the most popular ways of marketing. According to several portals, approximately 96% of people increased their consumption of videos about businesses, and 9 out of 10 people...
Walmart Connect Partners With Snap, Roku And TikTok To Measure Online Shopping Ads
Walmart introduced a series of “Innovation Partners” that can support measuring how social media and CTV ads affect sales. For the first time ever, the retail giant is expanding its ad reach beyond its own eCommerce platform. Walmart Connect announced a new “Innovation...
Have You Played Netflix Games?
Netflix is becoming more aggressive in its push into gaming, but less than half of the streaming giant’s subscribers are playing at the moment. In fact, it plans to double its video game catalog by year’s end. Games have been rolled out since November to keep...
Disney Signs A Major Adtech Deal With The Trade Desk
Disney inked a landmark adtech deal with The Trade Desk. This makes it possible for brands to target automated ads across Disney’s linear and streaming properties using data matched on the back end from Disney and The Trade Desk. The deal will power greater audience...
AVOD Surprise: Netflix Advertising Powered By Microsoft
Netflix is building its advertising business and the streaming giant has signed Microsoft as its first ad tech partner. In April, Netflix surprised the world with the news that it plans to launch an ad-supported tier. Industry watchers were expecting that Netflix was close to...
Marriott International : A Hotel or An Ad Tech Company?
Major international companies have entered the world of advertising to drive revenue for advertisers by leveraging their tech platforms and first-party data. Does that seem like 90% of business for 2022? Following on the heels of retail media success stories, Marriott, the...
Omnicom Partners With Walmart, Instacart, First Of Many eCommerce Deals at Cannes Lions
Omnicom plans to announce several e-commerce-related partnerships with major retail players during the Cannes Lions festival. Recently, the agency holding company struck its first strategic agency partnership with Walmart Connect. Interesting Read: Omnicom Media Group Debuts...
Another threat to the duopoly: How is Vodafone Idea foraying into the adtech industry?
Vodafone Idea has launched its ad-tech platform called Vi Ads, driven by artificial intelligence (AI) and machine learning (ML), to give marketers an ROI-focused programmatic media buying platform. The telecom operator rolled out the Vi Ads with the aim of participating as a...