5 Ad Industry Trends That Are Likely To Unveil in 2022!
In 2021, digital advertising spending has increased by approximately 20% despite the pandemic. The ad market is expected to grow in the upcoming years. The global pandemic forever altered consumer behavior. Mergers and acquisitions, privacy changes, the death of cookies, and...
Best Buy Expands Advertising Business
Owing to the growing demand and eventual spending on technology and consumer electronics, Best Buy’s revenue has seen a substantial soar in the last year. Best Buy Ads is a new iteration of the company’s in-house media business that provides additional services and a...
NBC Universal and RTL Join Forces for an International Inventory Agreement
NBCUniversal (NBCU) and RTL Group, two media and entertainment businesses, have formed an international agreement to provide access to their TV and digital ad inventory. The partnership will run via RTL AdConnect, RTL Group’s international sales agency, which aims to...
Sky Media To Launch Addressable ‘Smart Sponsorships’
Sky Media is bringing a new epoch of ‘smart sponsorships’ by introducing the addressable TV technology that underpins its AdSmart solution, which only plays ads when specific audiences are viewing, to sponsored content. The satellite broadcaster claims its addressable...
Nazara Acquires 55% Shares in Global Adtech Firm, Datawrkz!
Nazara Technologies, a leading gaming company in India, has agreed to acquire a 55 percent share in Datawrkz, a programmatic advertising and monetization firm, for up to Rs 124 crore, putting the valuation of the company at Rs 225 crore (about $30 million) based on its CY22...
Nielsen Launches TV Streaming Measurements in Alpha
Nielsen has begun alpha testing of its TV measuring system, which includes both streaming and linear tv. Nielsen ONE will track the reach, scale, and frequency of ad campaigns throughout platforms using deduplicated audiences. It claims to be the first firm to do this. ...
AT&T Agrees to Microsoft Acquisition of Ad Marketplace Xandr
Microsoft has agreed to acquire AT&T’s worldwide programmatic advertising platform, Xandr. The arrangement expands on a decade of collaboration between Xandr and Microsoft, including its predecessor firms, to provide global digital media solutions for...
Comscore Acquires Social Media Provider Shareablee, Calls it a Natural Fit!
Comscore, the TV, and digital measurement firm announced recently its acquisition of Shareablee, an intelligence platform targeting a social media-oriented audience. The deal has been closed for $45 million. Comscore CEO Bill Livek said- “The reason we did the...
OpenX Fined $2M for Violating Children’s Data Privacy Law!
The FTC (Federal Trade Commission) announced a $2 million settlement with OpenX, a programmatic advertising platform, for allegedly gathering personal information from children under the age of 13 without parental consent. The Department of Justice accused the...
IAB Tech Lab Announces Delay In Assuming Administrator Role for Unified ID 2.0
Despite expressing interest in acting as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab has yet to commit to the open-source project to replace third-party cookies with email-based IDs. A vote on the subject was delayed for additional consideration at...