Broadsign, andPikasso, a programmatic Out-of-Home firm based in the Levant, North Africa, and West Africa, have launched aprogrammatic DOOHcampaign in Ivory Coast; making them pioneers of the same. This maiden campaign was displayed by a French DSP, theDisplayce.
Francesca Vincenti, Head of Programmatic at Pikasso commented –
We are thrilled to have displayed the very first programmatic pDOOH campaign in West Africa, in the Main Malls of Abidjan, the economical Capital of Ivory Coast, and are pleased with our collaboration with major programmatic players such as Broadsign and Displayce.
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Vinceti also talked about how the collaborators’ confidence in Pikasso to execute this campaign, as well as their interest in the Ivory Coast market, shows that the area is receptive to all innovations; including the capacity to trade programmatically, as a clear step toward the future of advertising buying.
Furthermore, Vinceti expressed how enthralled Pikasso is for introducingprogrammatic buyingto the market, and hopes that the advertisers avail this advantage to its optimum level.
Stuart McMahon, Director Business Development EMEA atBroadsignwent on to record to say –
编程DOOHadoption is growing worldwide, paving the way for more impactful campaigns that can reach consumers at multiple touchpoints throughout the day and speak to their experiences in the moment. This campaign is a testament to the power of programmatic DOOH in an omnichannel strategy and marks an exciting milestone for the Ivory Coast market
Kawarizmi, a French digital agency specializing in programmatic buying, bought the campaign as part of an omnichannel strategy. This strategy includes a strong retargeting presence on mobile and social media to maximize the connection betweenDOOHand mobile.
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