YouTube makes its ads shoppable on Connected TV (CTV).Thevideo action campaignsexpansion to Connected TV will help广告商接触到更多的潜在客户.Video action campaigns combine inventory from Google and YouTube video partners and now YouTube CTV. Advertisers can take advantage of YouTube onCTVto generate leads and conversions.
Romana Pawar, Director of Product Management for YouTube Adssaid,
“To help consumers more easily learn about the products and services they’re interested in, we’re making YouTube ads on connected TVs more shoppable.”
She further added that the expansion is beneficial to the advertisers as well,
“We’re expanding Video action campaigns to CTVs to help advertisers drive more online sales or generate leads, and grow their business.”
相关的Read:All You Need To Know About Connected TV Advertising!
Connected TV & Youtube Ads: How Does It Work?
Viewers can watch video action campaigns on TV, and a URL appears at the bottom of their screens that facilitate shopping. They can click on the URL to be whisked away directly to the brand’s website from the mobile or desktop without interrupting their viewing session.
On the advertisers’ side, they can measure the effectiveness of the campaign in real-time usingConversion Lift betaon user actions such as website visits, sign-ups, and purchases.
An internalstudyshows that in the U.S, over 120 million people streamed YouTube or YouTube TV on their TV screens in December 2020.Early studies indicate that more than90% of conversions originating from CTVwould not have been reachable from mobile and desktop devices.It is thus evident that “the living room is becoming an essential place for brands to attract new audiences.”
Video action campaigns are now available around the world through Google Ads.
Interesting Read:Trade Desk Partners With Samsung Ads For Programmatic CTV
