Data is a goldmine in 2022.W group, a pioneer in the data measurement domain with its subsidiaries- Hypermedia and DigitAll leading at the forefront. The W Group will launch its data intelligence service in the UAE within the next year, offering a fully customizedDOOHmedia experience to its 800 strategic partners and clients.
为有效哦商业的未来ness planning, access to trustworthy data measuring tools is critical. These solutions not only provide a guaranteed return on investment (ROI) by revealing sales insights, but they also open up a vast and varied possibility for smart experience customization.
Data is the key to providing prospective clients with unrivaled access to consumer insights, as well as ‘campaign performance reports’ that ensure a successful ad campaign. That is why Hypermedia has made significant investments in digitizing all main media assets across all of its initiatives in Dubai Metro, Malls, Outdoor, and in-store.
Philip Matta, W Group’s Chief Operating Officer expressed the excitement to be able to share the unique data measurement tools in the near future.
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