OpenX Fined $2M for Violating Children’s Data Privacy Law!
The FTC (Federal Trade Commission) announced a $2 million settlement with OpenX, a programmatic advertising platform, for...
IAB Tech Lab Announces Delay In Assuming Administrator Role for Unified ID 2.0
Despite expressing interest in acting as an administrator for Unified ID 2.0 earlier this year, the IAB Tech Lab has yet...
Ogury and The Trade Desk Partner To Offer Programmatic Mobile Advertising
Ogury and has announced a direct integration with The Trade Desk, both being leaders in advertising globally. Through this...
MMPWW Establishes Exclusive Partnership With DynAdmic
Starting January 1, 2022, MMP WorldWide (MMPWW) has announced an exclusive partnership with DynAdmic, a precision reach...
Clean Rooms Explained: How Marketers Can Prepare For Cookieless World
The advertising industry is undergoing a paradigm shift and their favorite buzzword is a clean room. Ad agencies,...
A Look Ahead: Convergence Of Linear TV And Digital TV Advertising
Digital and Linear TV advertising – two culturally and technologically distinct ecosystems – are merging to...
US and India-Based ZEDO’s Assets Acquired By Discovery
The assets, technology, and intellectual property of ZEDO, an advertising technology business established in both the...
AdTech Vs MarTech: Let’s Settle This Once For All!
In the marketing world, adtech and martech may appear similar especially to a novice. Despite their similarities, these...
Buzzfeed Integrates Yahoo’s Alternative To Third-Party Cookies
The second phase of Yahoo and BuzzFeed’s strategic relationship was unveiled recently. This phase focuses on...
华纳音乐推出自身的媒体平台Named WMX
Warner Music Group (WMG) has launched a rebranded agency and ad tech company to focus on musicians and brands looking to...
The Trade Desk & Lifesight Partnership: What It Means For Indian Marketers!
A pioneering partnership in the industry, The Trade Desk has announced its collaboration with Lifesight, a renowned...
Project Agora And Exit Bee Join Hands To Reimagine Advertising In MEA
With “Exit Ads,” Project Agora and Exit Bee have formed an unparalleled agreement to bring “micro...