TikTok and NBCUniversal Collaborate for the Winter Olympics
With the Winter Olympics in Beijing approaching, NBCUniversal has formed an advertising deal with TikTok to promote the...
Google Replaces FLoC With Topics API
FLoC (Federated Learning of Cohorts), Google’s divisive attempt to replace cookies for interest-based advertising by...
Spotify Rolls Out Clickable CTA Cards for Podcasts
Spotify has launched a new ad format for podcasters called “Call-to-Action Cards” — or CTA cards. When...
IAS Makes Third Acquisition in 12 Months: A French Context Ad Company!
Context, a French contextual advertising business, has been acquired by Integral Ad Science (IAS). Following the...
5 Ad Industry Trends That Are Likely To Unveil in 2022!
In 2021, digital advertising spending has increased by approximately 20% despite the pandemic. The ad market is expected...
Best Buy Expands Advertising Business
由于日益增长的需求和最终消费on technology and consumer electronics, Best Buy’s revenue has seen a...
NBC Universal and RTL Join Forces for an International Inventory Agreement
NBCUniversal (NBCU) and RTL Group, two media and entertainment businesses, have formed an international agreement to...
Sky Media To Launch Addressable ‘Smart Sponsorships’
Sky Media is bringing a new epoch of ‘smart sponsorships’ by introducing the addressable TV technology that...
Nazara Acquires 55% Shares in Global Adtech Firm, Datawrkz!
Nazara Technologies, a leading gaming company in India, has agreed to acquire a 55 percent share in Datawrkz, a...
Nielsen Launches TV Streaming Measurements in Alpha
Nielsen has begun alpha testing of its TV measuring system, which includes both streaming and linear tv. Nielsen ONE will...
AT&T Agrees to Microsoft Acquisition of Ad Marketplace Xandr
Microsoft has agreed to acquire AT&T’s worldwide programmatic advertising platform, Xandr. The arrangement...
Comscore Acquires Social Media Provider Shareablee, Calls it a Natural Fit!
Comscore, the TV, and digital measurement firm announced recently its acquisition of Shareablee, an intelligence platform...