TikTok Partners With Double Verify For Ad Measurement And Brand Safety
Highlights: -Partnership with Double Verify will help brands to authenticate media quality on the short-video sharing platform TikTok. -TikTok entices advertisers with new ad measurement, brand safety tools, and combat ad fraud. -The partnership will bring advertisers...
Facebook Plans a Privacy-Focused Approach to Rebuilt Its Ad System
A remarkable shift by Facebook is underway as it plans a new privacy-focused revamp of its advertising system. It reveals to place more value on user privacy and less reliance on data collection. The social giant business is known for its ability to track users across the...
Relief To Advertisers As Google Postpones The Elimination Of Third-Party Cookies Till 2023.
The news has given some time to the advertisers to look for options. Google has decided to continue using third-party cookies in its browser till 2023. That is an extension of two years.Earlier, Google did set this deadline for January 2022. It has now extended to late...
Group Nine Launches First-Party Product In Wake Of Cookie Apocalypse!
In a fitting response to the impending disappearance of third-party cookies, Group Nine Media launched a first-party data solution called – ‘ In-GeNuity’, earlier this month. Group Nine is the publisher of Thrillist, NowThis, Seeker, The Dodo, and PopSugar. ...
Verizon Media Rolls Out Connect ID To Replace Third Party Cookies
Verizon Media this week rolled out a new unified identity solution Connect ID in an industry-wide effort to help advertisers and marketers to transition from using third-party data as the center of online ad targeting. The third-party cookies will soon be redundant as Google...
Privacy Sandbox By Google Shows Backdoor To The Third-Party Cookies.
For the last two years, Google has been working to remove third-party cookies from it’s Google Chrome browser. Moving forward with this aspiration Google recently announced testing some of its “Privacy Sandbox” proposals. Google wants to test the algorithm with other...
YouTube Reorganizes Its Measurement Program With Five New Partners
Google made notable changes to the line up of partners of its YouTube Measurement Program(YTMP) that debuted in 2017 to give advertisers access to trusted and independent solutions for driving and tracking the marketing performance of the video site. Google made some tweaks...
Google rolls back Chrome’s cookie security measure due to COVID-19
谷歌是一个最近privac暂时回滚y feature ‘SamSite Cookie’ it launched with Chrome 80, to ensure stability to websites amidst the coronavirus pandemic. Justin Schuh, Director of Chrome Engineering said in the blog, “In light of...
IAS Issues Threat Alert Regarding The Latest Digital Ad fraud Scheme
The industry’s key weapon against ad fraud has been compromised, allowing fraudsters to pilfer media spend. Ad. txt files were ideally launched three years ago by the IAB’s Tech Lab to help the ad industry combat ad fraud but instead has become a conduit for it. It is...
BackLite Media Launches Measurement Platform Utilising ‘Big Data’ in the UAE.
BackLite Media, a specialist out-of-home (OOH) outdoor advertising company has partnered with IQ Data to launch BackLite Intelligence, the MENA region’s highly innovative OOH advertising platform to utilize ‘‘big data’ on a local scale. The finest technology, deployed...
