adlidger,Madhive技术产业发布研究,只有6%满足当前数字生态系统
行业索引调查显示,只有6%的行业对当前数字广告生态系统感到满意调查发布叠加器非营利研发财团开发全局技术解决方案Madhive公司电视广告解答公司
超过100个品牌、广告商和出版商接受调查以理解广告当前和未来状态,只有6%对当前数字广告生态系统满意另有92%的受访者认为需要全行业革命Christianacapoti,AdLedger执行主管说
数字广告仍受透明性、欺诈性与破片问题之苦因为我们只是保持拍拍带机 系统根本破损, 当我们需要开发 由创新技术驱动的新基础
数字显示澳大利亚竞争和消费者委员会开始调查商工行业,称该行业为“不透明”,并请求产业反馈
AdTech生态系统绝对需要改变Alysia Bolsa,EVP/Meredith公司首席工商数据主管.并补充道
缺乏透明度导致欺诈,导致低质量,导致不良性能极差循环
调查的其他结果包括83%的受访者认为密码可用于生成移植器和效率,最常同意密码可改善与欺诈有关的问题(66%)和跟踪结果能力(66%)。72%相信未来5年将实现重大整合
亚当海夫高特 MadhiveCEO说
产业迟早会意识到 机能失常关系必须结束 唯一解决之道是 下一代技术
并用块链和密码清除欺诈并解决OTT上类似问题, 只是时间问题直到行业站在一起并大修系统
Madhive、TEGNA和IBM原创AdLedger联合广告产业开发下一代技术标准解决当前生态问题
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