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AdOps如何大化印度广告范式

2023年11月20日 通过内特拉 博客
188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

欢迎来到广告操作世界 广告优化分别满足混乱和秩序Ad运算是数字营销领域货币化策略的基础函数基础确保出版商在正确时间服务正确广告数字广告举措的管理和优化属于这一范畴。Ad运算随时间变化很大根据2022预测 广告媒体所有者的收入 将增加约6% 全局8652023亿数万亿美元到2026年将上扬

AdOps是所有出版商系统的关键部分监督网际数字广告销售,本质上它是一个关键元素 ad技术确切地说,AdOps是什么

Ad操作简介

Ad Ops常被称为DigitalAd运算符,用词描述能管理和交付数字广告的系统和程序指营销团队管理、执行或改进广告运动使用的任何方法网站数超过十亿个,公司可尝试以个人为广告对象使用数字广告市场最贴近现有客户广告作业从此展开

由他们负责发布广告 依据可能的听众 时区 地点和大区它将通过广告创举产生回报收入Ad操作技术连接广告商购买广告空间网站提供广告空间出售尽管数字广告空间大都按程序售出,没有人工干预,广告操作在建立和监督这些程序方面起着重要作用。

密钥组件

Ad运算混合多项技术方法、工具及利害相关方关键元素运算主要类别如下:

  1. ad贩运
  2. 创建和管理广告
  3. 交付定位广告

ad贩运

反贩卖意味着建立并展开广告运动,使其与目标一致

  • 调度AdOps关键任务之一是正确判定并操作预设启动和运行广告时间表,同时考虑广告时间为密钥
  • 优化化数字广告最重要的好处之一是获取消费者行为和广告约定精确实时数据的能力

创建并管理ads

参与者选择广告格式、开发广告和管理营销运动广告专家与广告商和出版商密切合作,保证广告制作和处理得当

交付定位广告

高级操作专业人员使用各种目标选择策略,包括行为和人口选择

  • 性能分析优化广告运动提高性能,AdOps专家跟踪分析广告性能数据
  • 隐私aAdOps专家必须确保广告发布方式尊重用户隐私并遵守适用法律

读多点 :10变换AI数字营销工具2023

广告全景印度

顶尖数字技术在市场比以往更加受欢迎,过去两年中广告业一直为生存而挣扎显示印度广告行业逐步恢复市场规模INR7430亿2022年到2028年预计INR1412.5亿.增长率为11%印度广告业以前所未有的速度扩展,数字广告蓬勃发展品牌广告商使用敏捷策略使用数字广告,

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用研究市场

每过一秒 印度广告场景继续增长广告专家采行360度策略,技术升级以包括现有和即将使用的数字媒体即时空产业印度广告已发展成为亚洲第二高速增长广告市场数据驱动力越强,客户通路越广,大定制消息和有吸引力交易

广告全景Actops的利弊

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

读多点 :破解CRED代码:深入Dive

实例研究谁利用AdOs

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

在印度,Zomato是一个著名的B2P送粮应用佐马托杰出营销运动是收入大幅增加的主要原因之一中心优先持续连接目标市场网络营销在印度成为主流后Zomato增长广告牌和短信消息对目标群有吸引力表示坚信广告技巧

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用启动聊天

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用启动聊天

佐马托营销和广告操作技巧 帮助应用成功

  1. 广度强力拓展
  2. 邮件策略
  3. 188bet体育投注使用社会媒体
  4. SEO效率

广度强力拓展

佐马托使用各种拓展策略营销188bet体育投注内容包括付费广告、电子邮件短信列表和社交媒体策略研究消费者特征 排序趋势 峰值指令时 面向Zomato用户基础裁剪广告

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用-业务规则

邮件策略

佐马托定位潜在位置, 整理邮件实施营销策略,

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用业务规则

188bet体育投注使用社会媒体

188bet体育投注佐马托在社交媒体上描述自己,以区域语言互动并制作幽默meme

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用社会Samosa通过脸书

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用-业务规则

SEO效率

zomato制作极关键词敏感素材吸引超过67拉赫网络访问者

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用-im技巧

佐马托拥有许多影响力 因为它独特的策略 将新概念最优先注意客户评论并尽快回答

读多点 :创新Triumph:汉堡王xStevenageFC案例研究

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

顶级印度在线服装零售商Myntra夸耀非比寻常的“rags-to-ri以高质量产品和星际客户服务为名,营销计划围绕关键支柱成功转折

  1. 内容营销
  2. 188bet体育投注社会媒体营销
  3. SEO效率
  4. 付费广告

内容营销

Myntra博客热门讨论时尚、生活方式和趋势相关题目网站最受欢迎时尚博客开发内容营销工具以建立与其他品牌和影响者的联系

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用-Myntra

188bet体育投注社会媒体营销

188bet体育投注Myntra保持强大的社交媒体存在以确保其目标对象始终知道最新内容188bet体育投注社会媒体运动支持开发品牌社区感知此外,它帮助提供用户生成的材料满足广告需求

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用印地安零售

SEO效率

Myntra使用SEO确保其网站尽可能高排名右关键字为此,它们将相关关键字和短语输入网站文本

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用-MadhuSudanLinkedIn

付费广告

Myntra通过付费广告推广网站和产品使用各种策略,例如显示器、重定位和按揭付费广告使Myntra能高效向广大观众推广其品牌

188bet体育投注Ad ops, ad operations, adverting, digital marketing, digital advertising, zomato, myntra, content marketing, paid advertising, social media, social media marketing, monetization, optimization, ad media, publisher, ad tech, cash cow, digital advertising, digital ad operations, ad campaigns, ad initiatives, ad spaces, digital ad spaces, programmatic, ad trafficking, ad creation, ad management, ad delivery, ad targeting, customer behaviour, ad performance analytics, ad compliance, advertising landscape, customer journey, decision making, ad fatigue, B2B, ad revenue, billboard, SMS marketing, Email marketing, SEO, search engine optimization, customized ads, unique visitors, keywords, website, blogs, PPC, pay per click, retargeting, display advertising, search ad, DOOH, digital out of home, revenue growth,

图像信用-aq

这两家企业都因营销计划和广告运营而大获成功。企业若不正确时间通过正确渠道接触目标对象,仍将不为人知。zomato和Myntra需要避免用频繁和不必要的广告攻击客户以提供优秀客户经验他们知道 人口学和偏好 他们的听众两位企业都实现客户满意度和创收的理想组合各组织凭借全面的洞察力,得以作出知情决策。

未来印度a

业务团队需要接受更新平台并随着印度广告市场继续增长而关注年轻人口学数字离家广告工具是新技术之一,使营销者能以定制内容接触公共空间受众况且广告操作显然不再只是策略作用运维团队已变得越来越具有战略意义,利用技术解决企业挑战,并由于其与税收关系密切而在收入增长中发挥关键作用数位媒体总在变化, 广告操作专业人士期望未来几年会面对新难点

  • 运动量以指数速率增长
  • 可用广告格式范围将增加
  • 有效使用第一党数据至关重要-甚至比现在更重要
  • 政策变化将在世界、区域和国家各级实施。
  • 公司将面临更多压力以保持高利润率并同时增加收入
  • 发布商会看到,a业务团队技术焦点可直接影响收入
  • Ads团队对税收流程和数据的认识提高有助于他们接近业务战略方面

数字营销的另一个重要因素是技术开发幸运的是,基因化AI使广告操作团队更容易生成更多量内容供多信道使用操作专家可使用这一技术测试技术平台、生成和评价观众段并制作各种格式内容业务团队可更多集中收集信息并使用数据驱动洞见指导营销和收入决策,因为基因化AI增强自动化

终句词

Ad Ops通过提高效率、目标选择和运动效果,在印度广告部门日益发挥关键作用在这个行业中,自动化个性化必须谨慎平衡Ad运算对确保可视性及品牌安全至关重要,欢呼广告业务增长 和他们的光明未来 印度广告行业

读多点 :板球广告Blitz:边界超越游戏

作者剖析

内特拉
内特拉
Netra国际商务营销双硕士188bet体育投注并参与社交媒体上瘾者失眠时,你会发现 她的头跳波普歌 从全世界各地也是运动狂热者 并特别爱F1排球和板球hobbies正在编程看动漫

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